The gallery is pleased to announce the acquisition of Penelope Umbrico’s major work, Sunsets from Flickr (2015), by Milwaukee Art Museum for their permanent collection.
The Milwaukee Art Museum collects and preserves art, presenting it to the community as a vital source of inspiration and education. 30,000 works of art. 400,000+ visitors a year. 125 years of collecting art. From its roots in Milwaukee’s first art gallery in 1888, the Museum has grown today to be an icon for Milwaukee and a resource for the entire state.
Penelope Umbrico offers a radical reinterpretation of everyday consumer and vernacular images. Umbrico works “within the virtual world of consumer marketing and social media, traveling through the relentless flow of seductive images, objects, and information that surrounds us, searching for decisive moments—but in these worlds, decisive moments are cultural absurdities.”
She finds these moments in the pages of consumer product mail-order catalogs, travel and leisure brochures; and websites like Craigslist, EBay, and Flickr. Identifying image typologies—candy-colored horizons and sunsets, books used as props—brings the farcical, surreal nature of consumerism to new light.