UCR/California Museum of Photography, a facility of ARTSblock, provides a cultural presence, educational resource, community center and intellectual meeting ground for the university and the general public. The museum’s explorations of photographic media through exhibition, collection, publication, and the web examine the history of photography and showcase current practice in photography and related media. To serve an audience that is multicultural, young and old, general and specialized, the museum presents programs that recognize the variety and complexity of cultural experience and explore the relationship between traditional expression and contemporary practice. The museum is vitally concerned with the intersection of photography, new imaging media, and society. Located off campus in downtown Riverside, UCR/CMP is committed to bringing the most challenging art to the widest possible audience.
Penelope Umbrico offers a radical reinterpretation of everyday consumer and vernacular images. Umbrico works “within the virtual world of consumer marketing and social media, traveling through the relentless flow of seductive images, objects, and information that surrounds us, searching for decisive moments—but in these worlds, decisive moments are cultural absurdities.”
She finds these moments in the pages of consumer product mail-order catalogs, travel and leisure brochures; and websites like Craigslist, EBay, and Flickr. Identifying image typologies—candy-colored horizons and sunsets, books used as props—brings the farcical, surreal nature of consumerism to new light.
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